Dynamic Voting Tool Targets Second Fastest-Growing Tech Community in US; Attracts Preferred Sponsors
Realogics Sotheby’s International Realty announced last week an exclusive media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. The dynamic platform will showcase properties, highlight market trends and feature real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.
“The tech community is clearly an economic driver and GeekWire is an industry leader to reach this consumer,” said Dean Jones, President and CEO of RSIR. “Our platform is fun, informative and a functional way to see what’s trending in real estate. We’re just getting started.”
Recently, GeekWire reported that the Seattle/Bellevue region is the second hottest tech office market in the US behind the Bay Area, which Jones says is attracting thousands of jobs and an equal number of inbound residents to fuel the local housing market. He also believes the record number of apartment deliveries over the past development cycle is incubating future homebuyers because interest rates are low, and both rents and median home prices are escalating. These market dynamics are encouraging increasing numbers of relocating residents to consider homeownership at all property types and price points.
“We’re thrilled to partner with Realogics Sotheby’s International Realty on the new Geek Home of the Week feature, displaying some of the coolest real estate and luxury homes for sale in the region,” said John Cook, Co-Founder of GeekWire. “Our viewers geek-out about a lot of things — software, aerospace, science, startups — and now we’re excited to feature an amazing home each week and distribute timely real estate news on GeekWire.”
The real estate portal quickly attracted industry sponsors such as Burrard Group, developer of NEXUS Condominiums – Seattle’s much-anticipated high-tech, high rise and Caliber Home Loans – the #1 purchase lender in King and Snohomish County. Periodic guest authors will offer editorial content on trends in design, lifestyles, home technology and mortgage lending. The platform will also introduce educational events and promote campaigns such as the #NoPlaceLikeOwn initiative that helps consumers contrast buy vs. rent data and highlight the purchasing power of the region’s tech workers.
“Most prospective homebuyers in the tech industry don’t realize that mortgage underwriting will now consider restricted stock units when qualifying and presale opportunities in future condominium buildings can be secured with as little as 5-percent down payment,” adds Jones. “Our partnership with GeekWire will provide a timely resource center for this target audience.”
Jones thinks the region’s tech workers and Millennials will be the greatest demographic profile driving the local housing market for the foreseeable future. A recent report by economist Brian O’Connor of O’Connor Consulting Group confirms that Millennials are the largest population cohort in the Seattle/Bellevue Metro Area and comprise a massive consumer influence.
Nelson Yong is a Millennial and a marketing strategist, entrepreneur and community builder that specializes in the tech industry.
“Leave it to innovative industry leaders like GeekWire and Realogics Sotheby’s International Realty to come together,” said Yong. “Many of us are in the market or thinking about it. A real estate portal on the preeminent industry news source is both smart and well timed.”
For more information, visit a newly launched website at www.GeekWire.com/home-of-the-week.