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Realogics SIR Announces Exclusive Real Estate Portal on Geekwire and Launches “Geek Home of the Week” Property Showcase

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Dynamic Voting Tool Targets Second Fastest-Growing Tech Community in US; Attracts Preferred Sponsors

Realogics Sotheby’s International Realty announced last week an exclusive media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. The dynamic platform will showcase properties, highlight market trends and feature real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.
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What the Real Estate Industry Needs to Know about Millennials

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According to an infographic recently released by Inman, the real estate industry needs to stand up and pay attention to millennials, because they “will greatly impact and shape the residential real estate market, as well as housing design and development.” Further, “they are the largest source of new demand for rental housing and first-time home purchases.” As the infographic describes, millennials are “projected to be 3/4 of the workforce by 2025” but half of millennials are currently renting. This means there will be an onslaught of millennial homebuyers coming onto the market as time progresses.
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Is it Really Less Expensive to Own than Rent?

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Realogics Sotheby’s International Realty and Caliber Home Loans looked at average prices of newer condominiums and compared rents for comparable apartments. They found the total cost of ownership was effectively lower when factoring income tax deductions, not to mention the opportunity for capital appreciation. The research was performed as part of a recent think tank hosted by the Puget Sound Business Journal, which was published as a section called The Manhattanization of Seattle.

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SeattlebyDesign | Seattle Area - Real Estate Specialists